Are your clients effectively engaging Gen Z?
Campus Insights partners with agencies, research firms, consultancies, and similar businesses to answer this question, and then helps you maximize growth opportunities.
We subcontract Gen-Z-specific research assignments to enhance the services you may already be providing to your clients. It's a win-win(-win), with demonstrable results.
LET'S CHATFEATURED BY:
GEN Z CONSUMERS ARE NOTORIOUSLY DIFFICULT TO UNDERSTAND
NOT FOR US.
Campus Insights is run entirely by Harvard undergraduates — all members of Generation Z. We personally conduct all of the interviews on behalf of your client, which means participants are comfortable speaking with us (and telling us the truth). And we are fluent in Gen Z; we know what our peers are trying to say and what that means for your client's business.
Did you know Gen Z makes up 40% of global consumers?
THAT'S A BIG NUMBER, AND IT'S GROWING EVERY DAY.
But even more importantly, studies have shown that Gen Z consumers are fundamentally unlike their older counterparts. They consume information differently, they use technology differently, they have different expectations for businesses they patronize, they share recommendations differently, and they respond to different types of marketing and advertising versus Millennials, Gen X, and Boomers.
If your clients aren't adequately positioned to capitalize on this base of increasingly influential and increasingly differentiated consumers, they may be in trouble.
GEN Z CONSUMERS ARE NOTORIOUSLY DIFFICULT TO UNDERSTAND
NOT FOR US.
Campus Insights is run entirely by Harvard undergraduates — all members of Generation Z. We personally conduct all of the interviews on behalf of your client, which means participants are comfortable speaking with us (and telling us the truth). And we are fluent in Gen Z; we know what our peers are trying to say and what that means for your client's business.
Did you know Gen Z makes up 40% of global consumers?
THAT'S A BIG NUMBER, AND IT'S GROWING EVERY DAY.
But even more importantly, studies have shown that Gen Z consumers are fundamentally unlike their older counterparts. They consume information differently, they use technology differently, they have different expectations for businesses they patronize, they share recommendations differently, and they respond to different types of marketing and advertising versus Millennials, Gen X, and Boomers.
If your clients aren't adequately positioned to capitalize on this base of increasingly influential and increasingly differentiated consumers, they may be in trouble.
CAMPUS INSIGHTS CAN HELP
LET'S CHATGEN Z QUICK FACTS
Born <br> 1997-2012
40% <br> of Consumers
$360B <br> in Disposable Income
Attention Span = 8 Seconds
9 Hours/Day on a Device
Check Social 100 Times/Day
WE'VE BEEN FORTUNATE TO WORK WITH:
...and more
A WINNING STRATEGY
Campus Insights takes a holistic and fully customized approach to understanding your client’s Gen Z audience, and then makes recommendations to improve their business.
ACTIONABLE ADVICE
We don't just produce a bunch of hard-to-dissect metrics and charts, but instead we’ll explain in layman's terms what your client can actually do — today — to improve their Gen Z appeal.
MORE INCLUSIVE
Leveraging the right styles and tactics to better appeal to Generation Z will help make your client's business more demographically inclusive. And a more age-diverse customer base means higher revenues, higher growth potential, and higher chance of future success.
WHAT TO EXPECT WHEN YOU WORK WITH CAMPUS INSIGHTS
Our services are fully customizable and tailored specifically to your (and your client's) needs, but below are some examples of the types of research we pursue in our engagements. While every assignment is different, recurring topics help guide our approach and allow us to deliver results.
At the end of each project, we typically produce a summary report, along with a detailed analysis of the data, both qualitative and quantitative. These deliverables can take many forms, and are adapted to the specific needs and wants of each client.
Take a look at some of our recent white papers to get a feel for the kind of research and analysis we can deliver:
We answer questions your client may be asking, such as…
Product-focused
How do Gen Z consumers use my product or service?
How can I Identify and understand the specific pain points that Gen Z experiences with my product or service?
How can I optimize my product or service to better work for Gen Z, while not alienating older demographics?
Audience-focused
Who is actually using my product or service?
How does the user experience vary between demographics, and does it change over time?
What should my advertising and marketing strategy and tactics look like for Gen Z?
Industry-focused
What are my competitive advantages with Gen Z?
What are my competitors doing to better engage Gen Z? Where am I getting beaten?
How should I think about developing my brand over time to appeal optimally to a Generation Z audience?
We conduct many different types of research:
Ethnographic
Descriptive
User Experience
Usability
Longitudinal
Iterative Prototyping
First Impressions
Competitive Analysis
Brand Perception
Our work often entails:
Recruiting Participants
We start working immediately to produce a comprehensive list of research participants, screened to fit a client’s specific needs. These participants may already be customers or not — or be a mix.
Conducting Interviews
Research participants answer various questions posed by a Campus Insights researcher. These interviews are recorded, giving your client an unvarnished look at all of the candid praises and critiques, delivered both explicitly or through subtle facial expressions and body language.
Producing an Analysis
We comb through the data — both quantitative and qualitative — from our research, and then produce a thorough report that presents the facts, our perspective, and actionable insights.
Clients value our insights, and the impact we’ve had on their businesses
– Marco Paglia, Design Lead at Google
“We worked with Campus Insights to better understand how teens use technology nowadays. Campus Insights has a sharp understanding of the market, and they are formidable at tapping into very young segments thanks to their experience and savoir faire.”
– Ny Vo, UX Researcher at Venmo
“We used the Campus Insights team to help us conduct interviews and source participants for one of our studies on college students. The team took it a step further and synthesized the interview results and came up with actionable recommendations that we had not thought about.”
– Vickie Chiang, Director of Product Design at Quizlet
“The CI team was excellent – they were thought partners in designing the research, fast and skilled in executing the research, and went above and beyond in delivering actionable insights. We would absolutely work with them again.”
– Louise Beryl, Senior User Experience Researcher at Chegg
“[Campus Insights] was able to execute a very insightful competitive analysis, complete with a full deck and video clips that highlighted findings. [...] It was a pleasure to work alongside them!”
– Braden Floris, Design Manager at GoFundMe
“Campus Insights is an incredibly valuable resource. [...] If you’re looking for a reliable, energetic, and adaptable user research team, look no further than Campus Insights.”
OUR TEAM
Our team of Harvard student managers and researchers is excited to help businesses of all sizes and histories, across industries, succeed with Gen Z.
KASSANDRA RODRIGUEZ
Managing Director
"Witnessing the real impact Campus Insights has is incredibly motivating. Leading an amazing team and driving meaningful change for all types of businesses never gets old. I love it!"
YARA MARKEVYCH
Sales Manager
"Every project I work on is different, which makes it endlessly fascinating. I am excited to be part of the team that conducts high quality Gen Z research for companies all over the world."
SARAH PARK
Project Manager
"My passion for Campus Insights stems from helping companies resonate more deeply with our generation. It's rewarding to see our work directly contribute to their increased popularity and relevance."
HANNAH SHIMADA
Project Manager
"At Campus Insights, we use real data to provide companies with valuable insights about their audiences and overall strategies. This makes my work not only exciting, but fulfilling, as well."
INCREDIBLE VALUE
What do you get when you work with Campus Insights?
100% Harvard undergraduate researchers
Deep, intuitive understanding of Gen Z consumers
Customized approach for you and your clients
Comprehensive analysis and recommendations
Unbeatable price for the impact delivered
How much does this all cost?
Great question! Get an instant cost estimate for your project:
How much does this all cost?
Great question! Get an instant cost estimate for your project:
NOW'S THE TIME...
Every day that goes by that your clients don't fully understand their Gen Z audiences, or that you aren't helping them effectively reach and speak to them, is a missed opportunity — and a costly one at that.
And please don't let your clients fall into the trap of Googling for “Gen Z insights”, looking at stats and graphs about Generation Z habits and proclivities. That's not real research, and can send them down a bad path — a path that in all likelihood will do their businesses more harm than good.
LET'S REVIEW THE OPTIONS
YOUR CLIENTS CAN EITHER…
❌
Keep guessing at what their Gen Z consumers think about their products or services, and what (and how) that audience wants to hear from their business.
❌
Google for “best way to appeal to Gen Z”, implement tired strategies that ultimately fail to perform, and continue to waste time improving engagement.
✅
Thank you for working with Campus Insights, trusted by Google, Netflix, airbnb, Venmo, and other great brands to help level up their businesses with Gen Z.